Brand registration
If you are in business, then a registered brand is the guarantor of its protection from competitors. Unfortunately, cases of registration of other brands by intruders have become more frequent recently, so we recommend registering a brand before you start using it.
In the consumer environment, "brand" means not just a word designation and / or logo, but a whole complex of associations and ideas that a consumer has in connection with a particular product or service. Brand development and promotion are integral parts of marketing. Proper use of branding tools leads to increased sales and growth of the company's reputation.
However, in the legal environment, "brand" as a separate concept does not exist. In relation to the brand, lawyers use the term "trademark". Therefore, in legal language, “register a brand” means “register a trademark with Rospatent”.
For more information on registering a trademark, see here .
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Ability to register trademarks worldwide
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